The Simply Ro Story.
Many years ago, I started dreaming about creating my lingerie line. No plans. No details. Just fantasies of beautiful designs, silky textures, and romantic silhouettes. However, like the carefully selected lace used in Simply Ro Lingerie, dreams are delicate. And this dream was quickly broken by insecurities, untold rejection, and a deeply bruised self-esteem.
The truth is, I was not ready. I had dreams of creating items that would wrap women in their most natural beauty, but I still needed to take my journey to self-love, self-worth, and unbreakable self-acceptance.
So, like every woman on a self-discovery trip, I traveled. I read. I shopped. I prayed and meditated and the old wounds started to heal. I learned to truly love myself and so…. this is my LOVE letter to you!
Who is Simply Ro?
The confident, globe-trotting, fashion-forward woman with the red lips wasn't always as you see her today. My journey into fashion and self-discovery began as an awkward 80-pound Haitian girl in ruffles from head to toe, and yes, even shoulder pads! Trying to find my place socially in an old-school Haitian household within a foreign country is not easy. I mean, barrettes and ribbons in the 8th grade are difficult!
Likewise, trying to develop my Style within a body that would not develop seemed impossible -
I'm still waiting on those boobs I was promised.
But confidence, like a fragrant rose, takes time to blossom. And so did I. My experiences have grown into a career as a stylist, fashion blogger, and now designer. But, more importantly, my experiences have fashioned this awkward Haitian girl into a creator of love, joy, and romance that starts with self.
Loving the skin you're in - curvy, voluptuous, or slim - is why I design. I want every woman to slip into Simply Ro Lingerie and immediately feel at home.
A word from our founder.
It was time.
The hurtful words started to fall silent. There I was, wrapped in my feminine beauty. Now, I was ready. Secured in my newfound womanhood, I returned to my dream of designing the lingerie line.
Simply Ro is a woman's adventure to love, joy, and romance. Be the princess at the ball; be whimsical and magical and full of fantasies; be confident and carefree and in the comfort of your skin. Beauty is who you are, and no matter what, be simply beautiful in Simply Ro
Luxury is everything.
Life is short, so indulge every time you can in small luxuries. Be confident and be the best you can be in every moment of your presence.
From the garment's shape to the stitching to the materials used in the confection to the minor details, Simply Ro makes the experience incomparable.
Our Shapes - Your Body.
No shapes go untouched. At Simply Ro we want to make sure it doesn't matter how you are born.
We will be taking care of you, and the body-hugging lingerie will make you feel the best you can be.
Small Batched, Unique Quality.
Simply Ro is handmade because the attention to detail is unique. This is fundamental to the capsule line. The love that we put into making the pieces are reflected in the final product.